I do not have much patience with a thing of beauty that must be explained to be understood. If it does need additional interpretation by someone other than the creator then I question whether it has fulfilled its purpose.
The most powerful element in advertising is the truth.
I warn you against believing that advertising is a science.
In communications familiarity breeds apathy.
Word of mouth is the best medium of all.
Advertising is fundamentally persuasion and persuasion happens to be not a...
