I am on the power toothbrush train and I'm asking people to try to using an Oral B power toothbrush. I just started using one and I cannot believe that I waited this long to use a power toothbrush. It's so much easier than using a manual toothbrush.
What I try to do is factor in how people use computers what people's problems are and how these technologies can get applied to those problems. Then I try to direct the various product groups to act on this information.