Marketing has supplanted story as the primary force behind the worthiness of making a film and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture and that's everywhere around the world.
Obviously our children who have been playing with their computers since the age of five or six don't have quite the same brain as those who were brought up on wooden or metal toys whose brains are certainly atrophied by comparison.
