Reclaiming the word 'fat' was the most empowering step in my progress. I stopped using it for insult or degradation and instead replaced it with truth because the truth is that I am fat and that's ok. So now when someone calls me fat I agree whereas before I would get embarrassed and emotional.
In the old days a TV sync was perceived as not so cool or whittling away at your indie cred. Now it's seen as much more of an opportunity than a sellout as a way to find fans who wouldn't have ordinarily come across their genre of music.