With 'Good Will Hunting ' Miramax made certain the recruited audience wasn't expecting to laugh at Robin Williams like they normally do. From my limited experience you can really blow test screenings by conducting them in the wrong way.
I try to be a hard boiled sometimes. My kids see right through it. I'm acting. It's always 'When I say you'll be back at 11 that means 11 not 11.15. Do you hear me!?' Then 'Yeah Dad.'
