Here's what the right-wing has in there's no shortage of the natural resources of ignorance apathy hate fear. As long as those things are in the collective conscious and unconscious the Republicans will have some votes.
I think it's easiest to teach by example. My dad didn't tell us to work hard we just saw how hard he worked. I know I have shortcomings - like a short fuse - but I've learned you can't come home from a long day of work and snap at the kids.