If you publish a scientific paper it is very hard to start a nationwide debate about something. If you do this in a movie you can start a debate. We like to create a bridge between those two worlds - film and science.
My dad dragged me to a Bruce Springsteen concert as a kid. It was my first concert but I fell asleep in the middle. My second concert was Weezer on the 'Pinkerton' tour and 'Pinkerton' is the reason why I'm doing this.