That term's definitely got a negative aura to it because people think a diva is somebody with an attitude who demands things all the time. Of course there is that type of diva but my idea of a diva has always been a singer - whether male or female - who gets on that stage and captivates you with their presence and their voice.
I'm afraid that this is me getting on my high horse now but we have yob television yob newspapers and funny enough whereas it was my mum and dad school police church who used to set the standards now it's tabloids and yob television who set the standards by which people live.