The industrial processes in use today were developed at a time when no one had to consider what the environmental impact was. Who cared? But making ecological concerns matter to a company's bottom line will help it do the research and development that will reinvent everything we buy.
All species capable of grasping this fact manage better in the struggle for existence than those which rely upon their own strength alone: the wolf which hunts in a pack has a greater chance of survival than the lion which hunts alone.