The concept of romantic love affords a means of emotional manipulation which the male is free to exploit since love is the only circumstance in which the female is (ideologically) pardoned for sexual activity.
We came from a family where we ran our own small business. Our dad made his own products. We made our own sausages our own meatloafs our own pickles. Dad had to do everything himself. He had to figure out how to finance his business.