Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
For any culture which is primarily concerned with meaning the study of death - the only certainty that life holds for us - must be central for an understanding of death is the key to liberation in life.