We can't go to people who have lost their job at GM and say 'Oh by the way we are going to pay money to build a road here or inoculate children there ' unless we can demonstrate that it is in America's interest. I happen to think it is.
I think taking design out of the studio and really having a relationship with the people that you're making it for really convinced me of how powerful a thing design is. It's not just an aesthetic decoration.
