Think about what people are doing on Facebook today. They're keeping up with their friends and family but they're also building an image and identity for themselves which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.
Even as a young boy my passion was to design and I have been very lucky to be able to do what I have loved all my life. There can be few greater gifts than that.