Thanks to capitalism the importance placed on beauty has never been so manipulated. We are the guinea pigs force-fed ads that tell us how pathetic we are: that we will never be loved happy or valuable unless we have the body the face the hair even the personality that will apparently be ours if only we buy their products.
Wherever there is a design that is highly successful in a broad range of similar environments it is apt to emerge again and again independently - the phenomenon known in biology as convergent evolution. I call these designs 'good tricks.'