To me it all comes down to things being character-driven. It's hard for me to look beyond that. CG and all this cool stuff - so be it. But to me it pretty much begins and ends with character-driven plots rather than technologically-driven plots.
I feel sorry sometimes for these sportsmen and women who put in just as much effort as the footballers. For example athletes train at least as hard as footballers but have to be happy if they can earn enough to finance a decent education.