It's about communication. It's about honesty. It's about treating people in the organization as deserving to know the facts. You don't try to give them half the story. You don't try to hide the story. You treat them as - as true equals and you communicate and you communicate and communicate.
We have been learning since we were children how to make money buy things build things. The whole education system is set up to teach us how to think not to feel.