What you have in most education software is that they're catering to the decision-maker who makes the budget allocations and that decision-maker has a lot of check boxes. Does it do this? Check. Does it do that? Check. They could care less about the end user experience.
In this country the health concerns and the environmental concerns are as deep as in Europe. All the surveys show that. But here we didn't have the cultural dimension. This is a fast-food culture.