There's the famous thing that the A&R man from the record company is supposed to do: He's supposed to come into the studio and listen to the songs you've been recording and then say 'Guys I don't hear any singles.' And then everybody falls into a terrible depression because you have to write one.
We're not trying to reinvent the wheel for any environmental organization to claim sole responsibility for any kind of victory is insane because everybody attacks these problems as a group.