But we cannot rely on memorials and museums alone. We can tell ourselves we will never forget and we likely won't. But we need to make sure that we teach history to those who never had the opportunity to remember in the first place.
With 'Good Will Hunting ' Miramax made certain the recruited audience wasn't expecting to laugh at Robin Williams like they normally do. From my limited experience you can really blow test screenings by conducting them in the wrong way.
