Why doesn't Apple stop for a year and make medical devices? When people talk about technology that's where I start to get a little hot under the collar because I know that it's the key to solving some of the world's biggest problems. Having a faster thinner telephone is not one of the world's biggest problems.
Reading a book is like re-writing it for yourself. You bring to a novel anything you read all your experience of the world. You bring your history and you read it in your own terms.