Our work on light bulbs wasn't an arbitrary mandate. We didn't just pick a standard out of the air or look for a catchy sounding standard like 25 by 2025 not based in science or feasibility. Instead we worked with both industry and environmental groups to come up with a standard that made sense and was doable.
You experience the films through the actors so they're all locked into your imagination in some kind of layer of fantasy or hatred or wherever they settle into your imagination.