If you ask men why they did a good job they'll say 'I'm awesome. Obviously. Why are you even asking?' If you ask women why they did a good job what they'll say is someone helped them they got lucky they worked really hard.
The printed page conveys information and commitment and requires active involvement. Television conveys emotion and experience and it's very limited in what it can do logically. It's an existential experience - there and then gone.
