There are 4 billion cell phones in use today. Many of them are in the hands of market vendors rickshaw drivers and others who've historically lacked access to education and opportunity. Information networks have become a great leveler and we should use them together to help lift people out of poverty and give them a freedom from want.
You want to do something that shows some type individuality and talent and imagination - at the same time you want to be truthful to the predecessors because obviously the audience liked something about them and you have to replicate that experience to a certain extent.