Being a good Hans Haacke student part of his influence on me is that there's no difference between a gallery show and a film - or even an ad and a T-shirt-in terms of cultural legitimacy. They're just different contexts in which to have some sort of communication.
It's really easy to avoid the tabloids. You just live your life and don't hang out with famous people who are in the tabloids. Don't do anything controversial and be a normal person. Have friends. And get a job and keep working.