It just so happens that the green religion is now taking over from the Christian religion. I don't think people have noticed that but it's got all the sort of terms that religions use... The greens use guilt. That just shows how religious greens are. You can't win people round by saying they are guilty for putting (carbon dioxide) in the air.
I think that once you open the door and allow people in on a certain aspect it's very hard to then control how far that ripple effect is. So I think that the person who is known or famous has the ability to decide what they do or don't want to share.