I think any branding for me is band-related. It's really weird to get used to the exposure because I am a naturally introverted person and I'm not exactly social. Occasionally I can get comfortable enough to talk but I spend a lot of my days not talking especially when I'm at home and not on tour.
The excitement for me lies not so much in interviewing the hard-to-get famous person but the person whom you are about to discover. You know like maybe the character actors who are just coming into their own and you're realizing how great they are.