Random Quote

'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac one thimble-full of Coca-Cola.

By virtue of some of the ways the game is played in terms of message discipline in terms of access for reporters and especially in the way that sources and subjects especially famous subjects treat the media almost by default there's more news that's falling into books.