You start making movies and people start seeing when you go to places and all of a sudden you are getting clothes for free and all of a sudden you are getting food for free.
For me triathlons were something that was down to me and my fitness. Now I really enjoy the pain in the triathlon of chasing someone down. It's a bit like chasing down Nico Rosberg in the last few laps at Silverstone - it makes you feel alive.