I think the part of media that romanticizes criminal behavior things that a person will say against women profanity being gangster having multiple children with multiple men and women and not wanting to is prevalent. When you look at the majority of shows on television they placate that kind of behavior.
My priority is to turn people - especially kids - on to sports and being active so they don't even have to think about it being good for their health. If people participate for the fun of it and believe me - it is fun then fitness programs will be much more successful.