I think it's particularly a distinctively American concept that resonates with American culture through biker culture. A motorcycle is an independent thing. You're like 'I don't want to ride in a car with this person. I want to be independent and ride by myself. But let's ride in a group. Let's be independent together.'
Mankind: A quality of life upgrade is available to each and every one of you. It should give you a quality of life upgrade which means no drugs no alcohol no fast food - unless of course it's a mallard.