In any case his judgment and set of values acting alone or through his assistants determine not only what is gold and what is dross but the design of the history which he creates out of the metal. The historian decides what is significant and what is not.
Entrepreneurs always pitch their idea as 'the X of Y' so this is going to be 'the Microsoft of food.' And yet disruptive innovations usually don't have that character. Most of the time if something seems like a good idea it probably isn't.
