Well yes I mean I think that you know my sources suggest that there's a lot of support for the notion that there is a lot of Koran abuse and that it was very much a systematic design not just an aberration.
Entrepreneurs always pitch their idea as 'the X of Y' so this is going to be 'the Microsoft of food.' And yet disruptive innovations usually don't have that character. Most of the time if something seems like a good idea it probably isn't.