Quite often I can be in a bookshop standing beneath a great big picture of myself and paying for a book with a credit card clearly marked John Grisham yet no one recognises me. I often say I'm a famous author in a country where no one reads.
Understanding where your food comes from trying to bolster local farmers and local economies and having a better connection to the food around you and the people around you only good can come of that. I love to be involved with things like that.
