People are patronizing the theatres with renewed enthusiasm - there is an entire picnic-like attitude when families go out to see movies which is a very good sign. They want to see larger-than-life characters on the big screen and not just watch movies on television or on DVDs.
I was about 14 and my friend's stepdad asked me to do a 10K with him because his son - who was more into basketball - didn't want to. It was amazing and I still remember the time I got: 48:23.