We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.
You have to look at history as an evolution of society.
There is no reason to repeat bad history.
There were various turning points, but the main one at the beginning was...
Look into the heavens and say, “It’s my turn to make history.
