Part of the problem is voters know relatively little about Romney. And some of what they know about him complicates his task: Romney has a history of flip-flopping on issues he's extraordinarily wealthy and he can be tone-deaf about what moves voters. He just doesn't seem comfortable in his skin.
I'm the type of woman you might say is too good. I'll massage a man's feet have dinner cooked when he gets home. But once they leave the door is closed and the locks are changed.