More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly they are marketing ineffectively and secondly as a consequence their positive social impact is not maximized.
You travel with the hope that something unexpected will happen. It has to do with enjoying being lost and figuring it out and the satisfaction. I always get a little disappointed when I know too well where I'm going or when I've lived in a place so long that there's no chance I could possibly get lost.