Some of the writers I admire who seem very very funny and very emotional to me can develop a closeness with the reader without giving too much of themselves away. Lorrie Moore comes to mind as does David Sedaris. When they write the reader thinks that they're being trusted as a friend.
It is not government's job to mandate responsibility on our behalf. We have the intelligence and good sense to make wise consumption choices for ourselves and our children. It is up to us to do what is best for our health and our children's health.
