I think movies do play a valuable role in turning people on to the act of reading. I think that phenomenon just creates readers. At first they're going to love 'Harry Potter ' or they may love 'The Hunger Games ' but after that they're going to love the act of reading and wonder 'What else can I read?'
It is not government's job to mandate responsibility on our behalf. We have the intelligence and good sense to make wise consumption choices for ourselves and our children. It is up to us to do what is best for our health and our children's health.