Thanks to capitalism the importance placed on beauty has never been so manipulated. We are the guinea pigs force-fed ads that tell us how pathetic we are: that we will never be loved happy or valuable unless we have the body the face the hair even the personality that will apparently be ours if only we buy their products.
I've always liked traveling around Europe and seeing the architecture. The buildings in capital cities have been there for hundreds and hundreds and hundreds of years. Some look better than the new ones.