With the never-ending stream of new social technologies apps and platforms rolling out every day its easy to get lost in the minutiae of social media. Yet for there to be effective change especially within large top-down hierarchical institutions a company must have an over-arching understanding of the new role it has to play.
I get stubborn and dig in when people tell me I can't do something and I think I can. It goes back to my childhood when I had problems in school because I have a learning disability.