Sports is like rock 'n' roll. Both are dominant cultural forces both speak an international language and both are all about emotions.
People trust I know what I'm doing. I have lots of credibility. I've had years of learning. I know and understand my business.
In school, I studied psychology, linguistics, neuroscience. I understand...
Any fool can know. The point is to understand.
If you want to learn something, just steal it
