Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
I think a moratorium probably is legal and we should probably for a short period of time impose a moratorium so that we don't permit any additional landfill permits for the time being so we don't exacerbate the problem.