The trick of this thing and the beauty of this thing is that it's a cowboy movie first and then stuff happens. Even after stuff happens it doesn't change - it hasn't suddenly changed into another kind of movie. It's still a cowboy movie. And that's what's incredible about it because nobody has done that before that's new territory.
There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we bring those people over to the legal side and Spotify what is going to happen is we are going to double the music industry and that will lead to more artists creating great new music.