People who supported Obama felt like they formed a relationship that they were being spoken to. The way that campaign worked and the way he's worked during his first term is to make people feel like he's grasping their hand whether it's by tweeting or email moments after an event sometimes during an event. It makes people relate to him.
I never yet feared those men who set a place apart in the middle of their cities where they gather to cheat one another and swear oaths which they break.