Regardless of age regardless of position regardless of the business we happen to be in all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today our most important job is to be head marketer for the brand called You.
I had no idea of the size of my bank account as a teen and I didn't care to know. That was my mom's job I figured that I would just find out when I turned 18. If you can't trust your mom then who can you trust?
