ACT and SAT each have their own parts of the country. The GRE has its lock on graduate admissions. And so one could blame the companies but really economically they have no incentive to change things very much because they're getting the business.
Growing up my mom was very strict about how I dressed and how I behaved and I said to myself that I wasn't going to be like that. But now I know I'm going to be exactly like my mom. I'm going to be worse!