I actually do think you're seeing this trend towards organizations just caring more about their brand and engaging. And so I think Home Depot will want to humanize itself. I think that's a lot of why companies are starting blogs are just giving more insight into what's going on with them.
An agent saw one of the plays I did at ACT but my mom was like No she's too young. I became so annoying that a year and a half later she just couldn't stand hearing me any more!