For me titles are either a natural two-second experience or stressful enough to give you an ulcer. If they don't pop out perfect on the first try they can be really hard to repair. Or worse if the author thinks they pop out perfect but the publishing house does not agree it's difficult to shift gears. And then? Then you go insane.
As one digs deeper into the national character of the Americans one sees that they have sought the value of everything in this world only in the answer to this single question: how much money will it bring in?