Well in our industry it's that the movies cost so much money to make they have to appeal to a broad audience. And I think that's part of what will loosen up in the future as technology makes it cheaper you'll be able to make films for a more selective audience. I think people will be able to make more personal movies.
I woke up on the plane this morning and was turning on my phone and I had to put my pin number in. That's when I realized that since the age of 10 I've been using 2012 as my pin number. But now that I've won gold in the 2012 Olympics I've achieved that goal and for the first time in 14 years I'll have to change my pin.