It's not a case of 'look at me in my car' it's more 'look at the car'. I like the idea of other people enjoying them because everything has become a bit faceless and nobody likes the motor car any more.
I have three kids who like Harry Potter so I was sort of aware of it. You can't really move from it: it's on buses in stores it's everywhere. One of my kids has read the books the other two are too small but they like the movies.