No one has done a study on this as far as I can tell but I think Facebook might be the first place where a large number of people have come out. We didn't create that - society was generally ready for that. I think this is just part of the general trend that we talked about about society being more open and I think that's good.
Many museums are drawing audiences with art that is ostensibly more entertaining than stuff that just sits and invites contemplation. Interactivity gizmos eating hanging out things that make noise - all are now the norm often edging out much else.